{"id":1869248299051,"title":"Avenova Direct (20mL)","handle":"avenova-direct","description":"\u003ch1\u003eAbout Avenova\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eGentle daily eyelid cleanser\u003c\/li\u003e\n\u003cli\u003eUnique solution - 0.01% pure hypochlorous acid in saline\u003c\/li\u003e\n\u003cli\u003e20mL glass bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003e\u003cspan style=\"color: #000000;\"\u003eDescription (Rebecca's)\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eHypochlorous acid has been the most popular trend in eyelid cleansers, and with good reason. It seems to work well, and it's very, very simple... no long lists of unpronounceable ingredients and preservatives! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eThen there's the bewildering world of knockoffs. Avenova is the original, and they have some pretty strongly-worded claims (see below) to being the purest and stablest. Not having any expertise in the chemistry of this, I can't really comment meaningfully on that aspect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eFor a long time, Avenova was sold on prescription only. Eventually, they made this 20mL size container of it available without prescription now.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003eDescription (Manufacturer's)\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIt took years for scientists at NovaBay Pharmaceuticals to develop the patented manufacturing process which produces the purest form of Hypochlorous Acid (HOCl) found in Avenova. NovaBay pioneered the use of HOCl in the eye care market and has now been prescribed by thousands of eye care professionals, making it the #1 prescribed HOCl product on the marketplace. With Avenova Direct, NovaBay is making its revolutionary HOCl product available directly to patients without a prescription.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDon't be fooled by impostors. There's ONLY one truly pure hypochlorous acid product on the market: Avenova!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePure, pharmaceutical grade hypochlorous acid will never come in a plastic bottle. Check the ingredient list of other products before you buy. All other products contain harmful impurities such as bleach (sodium hypochlorite), plastic leachables, detergents, and other surfactants. AVENOVA'S POWER IS ITS PURITY!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSafe for daily use! Avenova is gentle, refreshing, and soothing for everyday eyelid and eyelash use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eGOOD LID AND LASH HYGIENE WITH AVENOVA MAY RELIEVE SYMPTOMS OF DRY EYES, STYES, BLEPHARITIS, AND MEIBOMIAN GLAND DYSFUNCTION (MGD).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAvenova Direct is the same strength and purity of Avenova Rx. The only difference is the size of the bottle: Avenova Direct is supplied in a 20mL bottle and Avenova Rx is supplied in a 40mL bottle.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan class=\"a-text-bold\"\u003eUsing Avenova on a daily basis to cleanse your eyelids and eyelashes may help with conditions such as:\u003c\/span\u003e \u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDry eyes\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBlepharitis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStyes\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eRed, itchy or inflamed skin around eyes \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan class=\"a-text-bold\"\u003eAvenova is also suitable for:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eContact lens intolerance \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eMeibomian gland dysfunction\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBefore\/after make-up use\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBefore\/after eye surgery\u003c\/span\u003e\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eThe Purest Hypochlorous Acid (HOCl) Eyelid and Eyelash Spray\u003c\/h3\u003e\n\u003cp\u003eAvenova has a patented manufacturing process to produce pure Hypochlorous Acid. This purity is demonstrated by the fact that we only have two ingredients: \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003e0.01% Hypochlorous Acid\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eSaline\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHead to head comparisons with other HOCl products, Avenova contains the purest, longest-lasting formulation of stable hypochlorous acid. Our testing demonstrated other HOCl products lose their concentration and effectiveness soon after opening.\u003c\/p\u003e\n\u003cp\u003eAvenova is distributed in a glass bottle to maintain the safety and efficacy of pure HOCl. Plastic containers interact with HOCl causing the plastic to break down into the solution, impacting safety and efficacy.\u003c\/p\u003e\n\u003ch3\u003eSafety Warning\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFor external use only. Not intended for use in eyes. Use only when safety seal is intact, and no leakage or breakage is evident. If solution is discolored or not clear, do not use. Do not use for infusion or injection. Do not use if you have sensitivities to chlorine. If you experience redness, swelling, irritation or pain, stop using Avenova and contact a doctor. Do not use expired product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIndications\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIntended for use on skin abrasions, lacerations, minor irritations, cuts, and intact skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eLegal Disclaimer\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAvenova is a 510(k) medical device cleared by the FDA. Avenova is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e0.01% pure hypochlorous acid in saline\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWash your hands and remove makeup and\/or lotions from around your eyes. To apply directly to your eyelids, close your eyes, and spray 2 or 3 sprays to the top of each eyelid. Wipe the base of your upper and lower eyelids and lashes with a clean cotton pad. Refer to package insert for specific instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=LulkK_087sU\" target=\"_blank\"\u003e\u003cspan\u003eInstructions on how to use Avenova\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","published_at":"2019-09-11T14:42:02-07:00","created_at":"2019-09-04T14:46:04-07:00","vendor":"NovaBay","type":"Lids-Hygiene","tags":["5x5","All","DES","hypochlorous","LidHygiene","LidLove","Lids","LidSpray","Top10 Dry Eye"],"price":3295,"price_min":3295,"price_max":3295,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":17208177754155,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"NOV-CU 1001","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Avenova Direct (20mL)","public_title":null,"options":["Default Title"],"price":3295,"weight":91,"compare_at_price":null,"inventory_quantity":13,"inventory_management":"shopify","inventory_policy":"continue","barcode":"857005004232","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":3130}],"price":3130,"compare_at_price":3295,"per_delivery_price":3130,"selling_plan_id":1760722987,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":3130}],"price":3130,"compare_at_price":3295,"per_delivery_price":3130,"selling_plan_id":1760755755,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"},{"price_adjustments":[{"position":1,"price":3130}],"price":3130,"compare_at_price":3295,"per_delivery_price":3130,"selling_plan_id":1760788523,"selling_plan_group_id":"be5676770f7a2a402f39044871b9ae3b86c22e15"}]}],"images":["\/\/dryeyeshop.com\/cdn\/shop\/products\/newavenova.png?v=1604692591"],"featured_image":"\/\/dryeyeshop.com\/cdn\/shop\/products\/newavenova.png?v=1604692591","options":["Title"],"media":[{"alt":"Avenova Direct - DryEyeShop","id":6338317778987,"position":1,"preview_image":{"aspect_ratio":1.333,"height":1800,"width":2400,"src":"\/\/dryeyeshop.com\/cdn\/shop\/products\/newavenova.png?v=1604692591"},"aspect_ratio":1.333,"height":1800,"media_type":"image","src":"\/\/dryeyeshop.com\/cdn\/shop\/products\/newavenova.png?v=1604692591","width":2400}],"requires_selling_plan":false,"selling_plan_groups":[{"id":"be5676770f7a2a402f39044871b9ae3b86c22e15","name":"Subscribe and save","options":[{"name":"Delivery frequency","position":1,"values":["Every month","Every 2 months","Every 3 months"]}],"selling_plans":[{"id":1760722987,"name":"Every month","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every month"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1760755755,"name":"Every 2 months","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 2 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}},{"id":1760788523,"name":"Every 3 months","description":null,"options":[{"name":"Delivery frequency","position":1,"value":"Every 3 months"}],"recurring_deliveries":true,"price_adjustments":[{"order_count":null,"position":1,"value_type":"percentage","value":5}],"checkout_charge":{"value_type":"percentage","value":100}}],"app_id":"43192"}],"content":"\u003ch1\u003eAbout Avenova\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eGentle daily eyelid cleanser\u003c\/li\u003e\n\u003cli\u003eUnique solution - 0.01% pure hypochlorous acid in saline\u003c\/li\u003e\n\u003cli\u003e20mL glass bottle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003e\u003cspan style=\"color: #000000;\"\u003eDescription (Rebecca's)\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eHypochlorous acid has been the most popular trend in eyelid cleansers, and with good reason. It seems to work well, and it's very, very simple... no long lists of unpronounceable ingredients and preservatives! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eThen there's the bewildering world of knockoffs. Avenova is the original, and they have some pretty strongly-worded claims (see below) to being the purest and stablest. Not having any expertise in the chemistry of this, I can't really comment meaningfully on that aspect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003eFor a long time, Avenova was sold on prescription only. Eventually, they made this 20mL size container of it available without prescription now.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch1\u003eDescription (Manufacturer's)\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIt took years for scientists at NovaBay Pharmaceuticals to develop the patented manufacturing process which produces the purest form of Hypochlorous Acid (HOCl) found in Avenova. NovaBay pioneered the use of HOCl in the eye care market and has now been prescribed by thousands of eye care professionals, making it the #1 prescribed HOCl product on the marketplace. With Avenova Direct, NovaBay is making its revolutionary HOCl product available directly to patients without a prescription.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-none\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eDon't be fooled by impostors. There's ONLY one truly pure hypochlorous acid product on the market: Avenova!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePure, pharmaceutical grade hypochlorous acid will never come in a plastic bottle. Check the ingredient list of other products before you buy. All other products contain harmful impurities such as bleach (sodium hypochlorite), plastic leachables, detergents, and other surfactants. AVENOVA'S POWER IS ITS PURITY!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSafe for daily use! Avenova is gentle, refreshing, and soothing for everyday eyelid and eyelash use.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eGOOD LID AND LASH HYGIENE WITH AVENOVA MAY RELIEVE SYMPTOMS OF DRY EYES, STYES, BLEPHARITIS, AND MEIBOMIAN GLAND DYSFUNCTION (MGD).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAvenova Direct is the same strength and purity of Avenova Rx. The only difference is the size of the bottle: Avenova Direct is supplied in a 20mL bottle and Avenova Rx is supplied in a 40mL bottle.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cspan class=\"a-text-bold\"\u003eUsing Avenova on a daily basis to cleanse your eyelids and eyelashes may help with conditions such as:\u003c\/span\u003e \u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDry eyes\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBlepharitis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eStyes\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eRed, itchy or inflamed skin around eyes \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan class=\"a-text-bold\"\u003eAvenova is also suitable for:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eContact lens intolerance \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eMeibomian gland dysfunction\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBefore\/after make-up use\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBefore\/after eye surgery\u003c\/span\u003e\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"a-spacing-mini\"\u003eThe Purest Hypochlorous Acid (HOCl) Eyelid and Eyelash Spray\u003c\/h3\u003e\n\u003cp\u003eAvenova has a patented manufacturing process to produce pure Hypochlorous Acid. This purity is demonstrated by the fact that we only have two ingredients: \u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003e0.01% Hypochlorous Acid\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eSaline\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHead to head comparisons with other HOCl products, Avenova contains the purest, longest-lasting formulation of stable hypochlorous acid. Our testing demonstrated other HOCl products lose their concentration and effectiveness soon after opening.\u003c\/p\u003e\n\u003cp\u003eAvenova is distributed in a glass bottle to maintain the safety and efficacy of pure HOCl. Plastic containers interact with HOCl causing the plastic to break down into the solution, impacting safety and efficacy.\u003c\/p\u003e\n\u003ch3\u003eSafety Warning\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFor external use only. Not intended for use in eyes. Use only when safety seal is intact, and no leakage or breakage is evident. If solution is discolored or not clear, do not use. Do not use for infusion or injection. Do not use if you have sensitivities to chlorine. If you experience redness, swelling, irritation or pain, stop using Avenova and contact a doctor. Do not use expired product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIndications\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eIntended for use on skin abrasions, lacerations, minor irritations, cuts, and intact skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eLegal Disclaimer\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAvenova is a 510(k) medical device cleared by the FDA. Avenova is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e0.01% pure hypochlorous acid in saline\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eDirections\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWash your hands and remove makeup and\/or lotions from around your eyes. To apply directly to your eyelids, close your eyes, and spray 2 or 3 sprays to the top of each eyelid. Wipe the base of your upper and lower eyelids and lashes with a clean cotton pad. Refer to package insert for specific instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=LulkK_087sU\" target=\"_blank\"\u003e\u003cspan\u003eInstructions on how to use Avenova\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e"}