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SKU: NOV-CU 1001

Avenova Direct

Rated 4.5 out of 5
Based on 15 reviews

  • - $-36.95
    • $36.95
    ( / )

    About Avenova

    • Gentle daily eyelid cleanser
    • Unique solution - 0.01% pure hypochlorous acid in saline
    • 20mL glass bottle

    Description (Rebecca's)

    I don't personally use hypochlorous acid cleaners so I can't give you an angle from personal experience on this one. 

    However, hypochlorous acid has been the most popular trend in eyelid cleansers, and with good reason. It seems to work well, and it's very, very simple... no long lists of unpronounceable ingredients and preservatives!

    Then there's the bewildering world of knockoffs. Avenova is the original, and they have some pretty strongly-worded claims (see below) to being the purest and stablest. Not having any expertise in the chemistry of this, I can't really comment meaningfully on that aspect.

    For a long time, Avenova was sold on prescription only. I am glad that they have made this 20mL size container of it available without prescription now, because the other was just plain out of reach price-wise for a lot of people. So those of you who have used it in the past will probably appreciate that aspect!

    Description (Manufacturer's)

    It took years for scientists at NovaBay Pharmaceuticals to develop the patented manufacturing process which produces the purest form of Hypochlorous Acid (HOCl) found in Avenova. NovaBay pioneered the use of HOCl in the eye care market and has now been prescribed by thousands of eye care professionals, making it the #1 prescribed HOCl product on the marketplace. With Avenova Direct, NovaBay is making its revolutionary HOCl product available directly to patients without a prescription.

    • Don't be fooled by impostors. There's ONLY one truly pure hypochlorous acid product on the market: Avenova!
    • Pure, pharmaceutical grade hypochlorous acid will never come in a plastic bottle. Check the ingredient list of other products before you buy. All other products contain harmful impurities such as bleach (sodium hypochlorite), plastic leachables, detergents, and other surfactants. AVENOVA'S POWER IS ITS PURITY!
    • Safe for daily use! Avenova is gentle, refreshing, and soothing for everyday eyelid and eyelash use.
    • GOOD LID AND LASH HYGIENE WITH AVENOVA MAY RELIEVE SYMPTOMS OF DRY EYES, STYES, BLEPHARITIS, AND MEIBOMIAN GLAND DYSFUNCTION (MGD).
    • Avenova Direct is the same strength and purity of Avenova Rx. The only difference is the size of the bottle: Avenova Direct is supplied in a 20mL bottle and Avenova Rx is supplied in a 40mL bottle.

    Using Avenova on a daily basis to cleanse your eyelids and eyelashes may help with conditions such as: 

    • Dry eyes
    • Blepharitis
    • Styes
    • Red, itchy or inflamed skin around eyes 

    Avenova is also suitable for:

    • Contact lens intolerance 
    • Meibomian gland dysfunction
    • Before/after make-up use
    • Before/after eye surgery 

    The Purest Hypochlorous Acid (HOCl) Eyelid and Eyelash Spray

    Avenova has a patented manufacturing process to produce pure Hypochlorous Acid. This purity is demonstrated by the fact that we only have two ingredients: 

    • 0.01% Hypochlorous Acid
    • Saline

    Head to head comparisons with other HOCl products, Avenova contains the purest, longest-lasting formulation of stable hypochlorous acid. Our testing demonstrated other HOCl products lose their concentration and effectiveness soon after opening.

    Avenova is distributed in a glass bottle to maintain the safety and efficacy of pure HOCl. Plastic containers interact with HOCl causing the plastic to break down into the solution, impacting safety and efficacy.

    Safety Warning

    For external use only. Not intended for use in eyes. Use only when safety seal is intact, and no leakage or breakage is evident. If solution is discolored or not clear, do not use. Do not use for infusion or injection. Do not use if you have sensitivities to chlorine. If you experience redness, swelling, irritation or pain, stop using Avenova and contact a doctor. Do not use expired product.

    Indications

    Intended for use on skin abrasions, lacerations, minor irritations, cuts, and intact skin.

    Legal Disclaimer

    Avenova is a 510(k) medical device cleared by the FDA. Avenova is not intended to diagnose, treat, cure, or prevent any disease.

    Ingredients

    0.01% pure hypochlorous acid in saline

    Directions

    Wash your hands and remove makeup and/or lotions from around your eyes. To apply directly to your eyelids, close your eyes, and spray 2 or 3 sprays to the top of each eyelid. Wipe the base of your upper and lower eyelids and lashes with a clean cotton pad. Refer to package insert for specific instructions.

    Instructions on how to use Avenova
    Write a Review
    average rating 4.5 out of 5
    Based on 15 reviews
    • 5 Stars
      9 Reviews
    • 4 Stars
      5 Reviews
    • 3 Stars
      1 Review
    • 2 Stars
      0 Reviews
    • 1 Star
      0 Reviews
    87% of reviewers would recommend this product to a friend
    Effectiveness
    Rated 4 out of 5
    Ease of Use
    Rated 4 out of 5
    Value
    Rated 3 out of 5
    15 Reviews
    Reviewed by april b., from United States
    Verified Buyer
    I recommend this product
    Age Range
    61 - 70
    Gender
    Female
    Use scleral lenses or PROSE
    No
    Eye Condition(s)
    • Blepharitis/MGD
    • Non-closing eyelid(s)
    Rated 5 out of 5
    Review posted

    My favorite morning spray

    I spray this on my eyes when I wake up and it feels so good. A little wipe with a pad and I'm good to go.

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    Effectiveness
    Rated 5 out of 5
    Ease of Use
    Rated 5 out of 5
    Value
    Rated 4 out of 5
    Was this helpful?
    Reviewed by Timothy
    Rated 5 out of 5
    Review posted

    5 Stars

    Lasts a long time

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    Reviewed by David K C., from United States
    Verified Buyer
    I recommend this product
    Age Range
    81 - 90
    Gender
    Male
    Eye Condition(s)
    • Dry eye disease
    • Blepharitis/MGD
    • Glaucoma
    Rated 5 out of 5
    Review posted

    Avenova Direct

    Been using it for years; a great product.

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    Effectiveness
    Rated 5 out of 5
    Ease of Use
    Rated 5 out of 5
    Value
    Rated 5 out of 5
    Was this helpful?
    Reviewed by Deb C., from United States
    Verified Buyer
    I recommend this product
    Gender
    Female
    Use scleral lenses or PROSE
    Yes
    Eye Condition(s)
    • Dry eye disease
    • Evaporative dry eye
    • Blepharitis/MGD
    Systemic diseases/conditions related to eye issues
    • Stevens Johnson Syndrome
    Rated 4 out of 5
    Review posted

    Avenova spray

    Good but pricey. Feels good to spray directly on closed eyes. I like to leave the cooling, cleansing mist on for about 20 seconds before tissuing off the excess.

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    Effectiveness
    Rated 4 out of 5
    Ease of Use
    Rated 5 out of 5
    Value
    Rated 3 out of 5
    Was this helpful?
    Reviewed by WERNER K S., from United States
    Verified Buyer
    Gender
    Male
    Eye Condition(s)
    • Blepharitis/MGD
    Rated 3 out of 5
    Review posted

    Re my Blepharytis , your product makes my eyes feel temporarily a little more comfortable but i dont have dry eyes i have an eye desease .thankswks.Do you have somethingespecially for blepharytis

    It does not cure Blepharytis

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    Effectiveness
    Rated 2 out of 5
    Ease of Use
    Rated 2 out of 5
    Value
    Rated 2 out of 5
    Was this helpful?

    DryEyeShop

    Thank you for your review! Avenova is not intended to cure any disease, however per the manufacturer, using Avenova on a daily basis to cleanse your eyelids and eyelashes may help with conditions such as blepharitis. If you would like to discuss other options, please call out office at 1-877-693-7939.

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