Espen Swanson
Conference Adventures & Other Musings
I’m a bit of a dry eye newbie. I’ve been working at The Dry Eye Company for almost two years now, but I can’t say that anyone should consider me an authority on any treatment processes or what any given diagnosis means in terms of impact on your life. (I can say with some confidence, though, that I have learned how to pack a staggering amount of boxes in a very short amount of time— complete with DryEyeShop stickers!)However, out of all the aspects of this job, the moments when I’ve been able to work on patient advocacy projects and...
Lindy Thibodaux
TDEC: A Balcony Garden in an Amazon World
Growing a company is like growing a garden: you have a certain amount of space, you have various conditions that may limit what you can produce in a given amount of time, and you try not to plant more than you can manage, lest your garden should revert to weeds.Our lovely little balcony garden of a company is thriving! (Photo credit: Lindy Thibodaux)I firmly believe in every business having its own optimal size. At The Dry Eye Company, we’re happy with our growing-steadily-and-organically model, whereas Amazon (like its namesake exponential-jungle-growth model) appears to be aiming at taking over the retail...
Lindy Thibodaux
Graphic Details: Creating an Icon
As one of the Dry Eye Company people doing graphic design work, I was recently asked to help with the creation of our new shop category icons. Most were fairly straightforward, but coming up with a simple graphic representation of the Lubricants Eye Drops category proved to be especially challenging. I thought you'd enjoy a peek at that process!For no purpose other than to set up the dramatic reveal (patience!), here's a screenshot of what our shop home page looked like before its very recent makeover: The point at which I came in was after the initial icon concept was...
Espen Swanson
Happy Halloween from TDEC!
Ever wondered if the team who packs and ships you your new Ziena glasses or pair of plungers has secret identities? It’s a perfectly valid question, folks.This Halloween, we are delighted to report that while we may be no closer to answering that question (look for further updates--there’s just something so intriguing in the fact that Brent carrying an axe into work is something we all just accept as normal…), we do have some photographic evidence that we were celebrating the holiday in the office! While Brent's gear may have fit well with the spirit of the holiday, he doesn't...
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