DryEyeShop Blog

For a long time, we've been longing for a way for patients to share their unique dry eye journeys with the rest of the world. We're now excited to announce our newest project: dryeyestories.com. We've spoken to you on the phone, read your emails, Facebook posts, and forum posts. Many stories share common elements: quality-of-life changes, lifestyle modifications, depression, stabilization, isolation, triumphs. But each story is unique. It involves problems few know about, care about, or feel they have the power to help. Going into Dry Eye Awareness month, we hope to build a collection of stories that the industry...

I'm really good at doling out advice about scleral lenses. I mean, REALLY good. It's one of my favorite hobbies. But when it comes to following my own advice? Possibly... not quite so much. I had ample opportunity to ponder this strange inconsistency today on my way to Chapel Hill, NC to speak at the National Keratoconus Foundation's family symposium taking place tomorrow morning. So first of all, thanks to some hyper-budget-conscious fit of lunacy, I booked myself on a flight departing Seatac Airport at 5:45am. I live an hour and a half away from the airport, and I saw something in passing the...

Re-pricing adventures! Wow, what an exciting year. I've been learning a ton, with the help of everyone from the Small Business Administration to friends, family and advisors. Never a dull moment!  One of the many new elements for me this year has been listening to others' views on pricing and then forging my own individual path forward to ensuring the sustainability of The Dry Eye Company by establishing a well articulated pricing strategy. Our prices will, no doubt, continue to evolve as I continue to learn. But here is where I have emerged from this process, philosophically speaking: Pricing is all...

This one is so hard to write. Lindy Thibodaux, a/k/a creativity central, a/k/a customer care goddess, a/k/a wearer of ever-so-many-hats, is moving on after dedicating two very full years to the Dry Eye Shop. If you have a memory of something special Lindy has done for you in her time here, please share in the comments! Lindy joined the company (which was basically just me and Brent) in April 2016 at the height of the preservative free saline crisis. And she saved me. A brief aside for those of you who have no idea what that means: The Dry Eye Company used...